SEO is important because it helps your website rank higher in search engine results, making it easier for potential customers to find you. It drives organic traffic, improves online visibility and increases credibility, ultimately contributing to the growth of your business.

SEO results can vary, but it typically takes 2 to 6 months to see significant improvements. This timeline depends on factors like the competitiveness of your industry and the consistency of the SEO strategy.

A combination of on-page, off-page and technical SEO. This includes optimising website content, building high-quality backlinks and ensuring your site performs well in terms of speed, structure and user experience.

Keywords are specific words or phrases that people use to search for information online. In SEO, they are strategically included in your website content to help search engines understand your content and rank your site for relevant searches.

Local search SEO focuses on optimising your website to attract customers in your geographic area. It includes strategies like managing a Google Business Profile and targeting location-specific keywords.

With tools like Google Analytics and Google Search Console. Metrics such as organic traffic, keyword rankings, click-through rates and conversions are monitored to measure the effectiveness of any SEO strategy.