The Best Way to Create Good Website Content That Ranks on Google is with a content strategy will get you there.

Your situation is unique and you are building a business something for self-sustainability and longevity while doing your day job or even while you parent. You are so invested, you sacrifice evening and weekends to reach your goal so your content strategy needs to reflect your reality.

The guide I have written below guides you through what will work for your side hustle. It has been written especially for small businesses like yours. Most of the guides I see are written for large established businesses with marketing teams and massive budgets. Here’s exactly how to create website content that gets found on Google, specifically for side hustlers.

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Write for Your Side Hustler Angle, Not Generic Business Speak

Most SEO advice tells you to target “small business owners.” Which isn’t really very helpful. Small business owners include shop owners, tech startup founders and people with 50 employees which is way too broad.

For example:

If you’re a teacher who started tutoring, write for teachers who are thinking about tutoring. If you’re an author write for those thinking about writing a book, If you’re a website designer write for those who need websites but don’t want the massive agency price tag and politics.     

Your content should speak to that specific journey. Instead of ‘Top 10 Marketing Tips for Small Businesses,’ write “How I Built My Website Design Business while navigating difficult times’.

Why This Approach Works

Google loves specific, personal content. Your future clients need to see themselves in your story.

You’ll also dominate long-tail keywords that established businesses ignore. While agencies fight over “marketing for small businesses,” you can own searches like “starting a tutoring business while teaching full-time.”

Target Long-Tail Keywords Others Ignore

This approach works because it targets long-tail keywords that established businesses ignore. While agencies fight over “marketing for small businesses,” you can dominate searches like “starting a side hustle UK” or “weekend business ideas for teachers.”

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Create Content Around Real Side Hustle Problems

The best ranking content answers real questions your audience is typing into Google at 11 PM on a Wednesday night. Side hustlers aren’t searching for “B2B conversion optimisation.”

They’re asking genuine Questions That Get Searched Every Day like:

If you’re a tutor:

• “GCSE maths help near me”
• “How to improve A-level chemistry grades”
• “Online tutoring vs face-to-face”

If you’re a fitness coach:

• “Home workouts for busy parents”
• “How to lose weight without going to gym”
• “Quick morning exercise routines”

If you’re a website designer:

• “How much does a small business website cost“
• “Do I need a website for my side hustle”
• “Website designer Great Barr Birmingham”

Build Your Content Calendar Strategically

Build your content calendar around genuine searches using tools like Google’s “People Also Ask” section to find the exact questions your audience is asking.

Then answer them thoroughly and weave your personal experience honestly throughout each answer.

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Write Like You’re Helping a Friend, Not Presenting to the Board

Writing too corporate will not help your target audience. How do you feel when you read these articles? I feel like they are not written for me and so I don’t really take much away from them.  Try not to write like you’re presenting to the boardroom, write with the intention of helping someone like you, figure it out.  

Your audience doesn’t need corporate speak. They need someone who understands that they’re Googling and Chat GPT-ing between episodes of Netflix.

Use Conversational Language That Connects

Your content should sound like you’re having a real life and normal conversation. Use “you” instead of “businesses should.”

Share specific examples: “When I started my design business, I made £0 in the first month and £900 by month 3 by focusing on the local community rather than expensive Google Ads.”

Keep People Reading for Better Rankings

This conversational tone is more engaging and Google’s algorithms favour content that keeps people reading.

Nothing kills engagement faster than fluffy business language.

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Target UK Searches That American Content Ignores

Most high-ranking content is written for American audiences. This creates massive opportunities for UK-focused businesses.

You can rank much easier for searches with less competition.

Focus on UK-Specific Keywords

Instead of competing globally, target UK-specific searches for your actual services:

• “Personal trainer Birmingham”
• “GCSE maths Sutton Coldfield”
• “Wedding photographer West Bromwich”
• “SEO Specialist Great Barr”

Add UK Context to Every Post

Include UK-specific information in every piece of content. Mention UK regulations, reference British standards, talk about local areas.

This helps you rank for UK searches. It also makes your content genuinely useful for your real customers.

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Be Honest About Money

The biggest content gap in most industries? Real talk about money. Everyone else writes vague content about “investing” or “solutions” without mentioning actual numbers. In my experience being up-front about money is a game-changer. I always mention money. It’s helpful to readers and proves that I am transparent.

You can stand out by being the one who gives straight answers.

Include Specific Budget Examples

Add specific budget guidance in your content:

• “If you’ve saved £1,500 for your website, here’s exactly how to spend it”
• “Three ways to afford professional design while earning under £1,000/month”
• “Why payment plans make sense when you’re building gradually“

Why Transparency Works for SEO

This transparency does two things. It targets searches from people ready to invest (higher commercial intent). It builds trust because you’re the only one being honest about what things cost and this strategy works. This is how my business appears on the first page of Google for the search term ‘Website Designer Great Barr’.

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Create Resource-Heavy Content Others Can’t Match

As a solo operator, you have something bigger companies don’t. You have the ability to share your entire process without corporate approval. Create detailed, resource-heavy content that would be impossible for larger companies to publish. I publish guides on website costs and website objectives.

Share Your Real Process

Share your actual methods, templates, examples and behind-the-scenes content. Show before and after results from your work. Create downloadable resources that people can use immediately. This is something I’m working towards at the moment.

Why Resources Boost Rankings

This type of content gets bookmarked, shared and linked to naturally. Google rewards natural link building with higher rankings.

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Focus on “How I” Instead of “How To” where you can

Generic “how to” content is everywhere. “How I” content is rare and powerful.

Instead of “How to Choose a Personal Trainer,” write about “How I Helped My Client Lose 3 Stone in 6 Months.”

Why “How I” Content Ranks Better

This approach works because:

• It’s naturally unique (only you have your specific experiences)
• It targets long-tail keywords competitors can’t replicate
• It builds trust through vulnerability and specificity
• It’s more likely to get shared and linked to

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Solve Problems You Had

The best ranking content solves real problems, not theoretical ones. Don’t write about problems you think your customers have. Write about the specific problems you’ve faced and solved.

Turn Your Experience Into Content

Did you struggle to get your first client before landing one? Write about the journey that worked for you. Create content about common mistakes and hindsight. Your personal struggles often mirror what your customers are going through. Your lived experience is your biggest content advantage. Use it.

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Make Content Scannable for Time-Poor Readers

Your customers are reading your content in stolen moments. They’re busy people looking for quick answers. Make it easy to consume.

Format for Quick Consumption

• Use subheadings every 2-3 paragraphs
• Include bullet points for actionable advice
• Add a “quick summary” section at the top
• Create downloadable checklists for complex topics

Why This Helps Rankings

Google favours content that keeps people engaged. Busy people will only stay engaged with content that respects their time constraints.

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Update Content Based on Real Customer Questions

You’re constantly learning from real customers who use your services. Use their questions, challenges and feedback to update and expand your content and Turn Customer Feedback Into Content. If three customers ask about the same thing this month, that’s your next blog post. If someone implements your advice and gets results, add their success story to your existing content. This keeps your content fresh and highly relevant. Google rewards updated content with better rankings.

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So…The Best Way to Create Good Content That Ranks on Google

Creating content that ranks on Google is about understanding your actual customers, solving their real problems and sharing your genuine experience. You have advantages that big companies don’t. You can be personal, specific and authentic. You can share your real process and connect with your customers on a human level.

While everyone else fights over generic keywords, you can build a content library that serves your community and grows your business.

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I’m Onika Sabrina, web designer in Great Barr, Birmingham. I specialise in creating websites for side hustles and small businesses. Transparent pricing from £1,500, payment plans available and your website delivered in 2-4 weeks. No agency overhead, no corporate pricing, just affordable websites that convert.

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